This add-on is addressed mainly to AreYouNet.com subscribers with a communications support of type catalog – journal – magazine – reviews – prospectus, ... wishing to evaluate perception of contents (quality of columns, pagination, formats etc).
On the contrary to simple page reproductions in the form of images, they allow the respondent to reimmerse themselves in the catalog and to browse it by turning the pages with the aid of the mouse: Their answers are then richer and more precise. |
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AreYouNet.com has developed an add-on which is inspired by the stack method which proposes an alternative to traditional ranking questions: The respondent performs similarity mapping, regrouping the elements that they judge to be similar with "Drag 'n' Drop.
This sorting method is especially appropriate when the elements to be classified are numerous or when it is necessary to evaluate or compare a multitude of images representing products, slogans, brand names, etc. |
The Flip-Book
